Everyone knows in the present generation, technology is shaping the future of the world and the same in marketing also.
It is clear that the future of marketing is in mobile applications and social media.
Mobile is shaping the future of marketing
- 46% of companies currently have mobile versions of their websites and 30% are planning to follow suit next year
- 45% of companies are offering a mobile app and 31% will roll out their won within the next 12 months
- 32% of companies offer mobile messaging campaigns
- 25% use mobile ads
Social media is shaping the future of marketing
- 66% of companies manage their own page on a social networking site
- 59% connect with their customers through micro-blogging sites like Twitter
- 43% host their own online communities
- 45% currently purchase social media ads and 23% intends to do the same next year