Digital Marketing Tool of the Month – Google Analytics URL Builder


Digital Marketing Tool Google Analytics URL Builder

Google Analytics URL Builder

Most of the Digital Marketers are always interested in detailed analytics of the websites to track the exact source and medium of traffic from which the visitor had actually visited the webpage.
So, here I present you with the easiest tool - Google Analytics URL Builder that allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.
This really helps a lot in measuring your digital marketing efforts and various digital marketing activities you actually implement in real-time, thus focusing on the best campaign that yields you with the best results.
The Google Analytics URL Builder can also be used for A/B testing.

Google Analytics URL Builder?

Google Analytics URL Builder / Campaign URL Builder, helps you easily tag URLs with custom campaign variables and then use an automated reporting tool or Google Analytics to track the visitors of your website. The campaign variables allow you to track which of your promotions are generating the most traffic/conversions.
For example, consider setting up a unique URL for each email list or Facebook group posts or wall posts, when promoting a link through emails or Facebook.

How to use?

Campaign Source: Used to identify the source of traffic.
Campaign Medium: Used to identify the kind of source of traffic.
Campaign Name: Used for keyword analysis.
Campaign Term: Used for paid search.
Campaign Content: Used for A/B testing and content-targeted ads.

  • After filling in the above parameters, the campaign URL will be automatically generated, which can be copied as it is or can be shortened also.

  • Copy the link generated and paste it into your campaign.

Price???

Free!!!

Subtle Features of Buffer

Pros:

  • Absolutely free and recommended by Google as well.

  • The campaign URL can be shortened in the same window.

  • The "Copy URL" button makes the process of copying the long URL generated without any hassles.

  • Detailed explanation and example of each campaign parameter.

Cons:

  • Nothing, except the boring User Interface.

I hope, this tool will help you a lot for your Digital Marketing efforts, providing detailed analytics of the source and medium of the website visitors.

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