Digital Marketing Tool of the Month – mailChimp

Digital Marketing Tool mailChimp


Email Marketing / Email Automation - the most vital task in Digital Marketing, plays a major role in connecting with the customers thereby promoting our brand/products and increasing the website traffic. This is by far known as the cheapest form of paid marketing, driving good results for the marketers.

It is the segment although very important, most of us try to escape the paid/premium plans and adjust with the basic features like losing out the important aspect - automation. But now I'm here to present you with the most popular and well known email marketing software that has now come out with the free automation even for the free plan users.


Mailchimp, as most of you already knew about this tool is an email marketing software being the world's largest marketing automation platform with 15 million customers all round the globe, sending over 10 billion emails per month on behalf of its users.

Key features:

Create beautiful campaigns - The easy drag and drop designer helps you create professional, responsive email newsletters that match your style. Numerous email templates to speed up the design process and fit right into your workflow.

Powerful automation for everyone - MailChimp’s robust marketing automation makes sure your emails get to the right people at the right time. Also, you can automate a welcome mail or a double optin sign up confirmation email which will be auto sent to your subscribers once they subscribe.

Connect your store (e-commerce integrations) - When you connect your store with one of mailchimp’s hundreds of e-commerce integrations, you can create targeted email or Facebook ad campaigns, automate helpful product follow-ups, and send back-in-stock messaging, which helps you sell more and more.

Advanced analytics reporting - MailChimp’s reports give you lots of information on how your campaigns and automations are performing individually and over time. You can also compare your stats to industry averages so you know how your email marketing stacks up. Monitor sales and website activity with revenue reports, and inform your email and advertising content with purchase data using Google Analytics. That means you can learn, refine, and optimize your email and ad campaigns to grow your business — all in one place.

Facebook marketing - Mailchimp's Facebook ad campaigns give you the power to grow your audience and sell more stuff in just a few steps. Create beautiful ads directly from your mailchimp account, and use its smart targeting options to advertise your business and expand your reach.

How to use?

  • Navigate to mailchimp.

  • Create an account by clicking on "Sign Up Free".

  • Login to your mailchimp dashboard.

  • Import your existing contacts into the lists or start growing your subscribers by integrating the API key with your lead forms.

  • Create campaigns, schedule and relax...

  • Check the analytics reports for better understanding of your email marketing success.

  • Go to the automation tab for automating your emails.



Subtle Features of mailChimp


  • The new business plan is free forever up to 2,000 subscribers and 12,000 emails per month.

  • Automation is free for all the users.

  • Amazing features like - Facebook Ads, Instagram Ads, Abandoned Cart, Marketing Automation, Product Recommendations, etc. are an added advantage compared to other competitors in the market.

  • Easy to use dashboard and clean UI.



  • Nothing to say much, except for the app and the browser dashboard which is sluggish sometimes. (But no worries as they are trying to solve these issues with their regular updates.)

I hope, this tool will help you a lot for your Digital Marketing efforts, providing free email marketing automation.

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Post your comments below as I love to hear your feedback on this blog post which boosts me to research more and more best digital marketing tools and share it with you!

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