Digital Marketing Tool of the Month – Hotjar

Digital-Marketing-Tool-Hotjar Avinash-Dangeti



Website Visitor's Analysis - the key part and also the difficult task in Digital Marketing plays a major role in increasing the conversion rates, decreasing the bounce rates, etc. and helps improve your site's user experience and performance.

It is the segment where you need to invest a lot of tools and chunk of time analyzing the results and online behaviour of your website users. So, here I present you with an easier all-in-one and time saving analysis tool to measure and observe user behaviour (what users do) and the feedback tool to collect what your users suggest/say.



Hotjar is a new powerful All-in-one Analysis and Feedback tool that reveals the online behaviour and voice of your website users. Combining both Analysis and Feedback tools, Hotjar gives you a bigger picture of how to improve your site's user experience and performance and allow you to hear what your users have to say.

The analysis tools include:

Heatmaps - The visual representation of the users clicks, taps and scrolling behaviour. This helps to understand what the users are actually looking for in your website/webpage.

Visitor Recordings - Video recordings of the real visitor behaviour on your website, viz. clicks, taps and mouse movements. This helps to identify the real visitor's behaviour and navigation on your website.

Conversion Funnels - The dashboard displaying the percentage and the number of visitors landing on a page and exiting on which page and at which step. This helps to find and improve the funnel by identifying on which page and at which step most visitors are leaving your site.

Form Analytics - The dashboard displaying the percentage and the time taken by the visitor in filling up the various fields of the form. This helps to improve the online form completion rates.

The feedback tools include:

Incoming Feedback (BETA) - Just added recently and currently in BETA stage, it helps to gather the feedback of the users about the site.

Feedback Polls - Target questions to visitors anywhere on your web and mobile site. This helps in understanding what your visitors want and why they are leaving the site.

Surveys - Hold your visitors and invite them just before they abandon your site to uncover their objections or concerns.


How to use?

  • Navigate to Hotjar.

  • Create an account by clicking on "TRY IT FOR FREE".

  • Login to your Hotjar insights dashboard.

  • Follow the Hotjar Product setup tour at your initial setup.

  • Create a new Organisation and a Site under it.

  • Copy the hotjar tracking code into the <head> tag of your website and click on "Verify Installation".

  • Explore the various Analysis and Feedback tools in the Site Dashboard and create new tags as per your requirement.





Subtle Features of Hotjar


  • Detailed analytics categorized in one dashboard.

  • Touch points of the users on the site can be viewed easily.

  • You can add team members to manage your account.

  • The Basic Plan is free forever.

  • Sharing option for the visitor recordings.

  • The recently added Incoming Feedback tool is really a great tool to get the feedback of the users at an instant.



  • The Premium plans are a bit costlier as they are monthly recurring charges (but are worth for the tools and reports it provides).

I hope, this tool will help you a lot for your Digital Marketing efforts, decreasing the bounce rates and increasing the conversion rates & performance.

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Post your comments below as I love to hear your feedback on this blog post which boosts me to research more and more best digital marketing tools and share it with you!

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