Digital Marketing is a combination of all the following elements:
- Search Engine Optimization (SEO)
- Search Engine Marketing/Pay Per Click (SEM/PPC)
- Social Media Marketing
- Content Marketing
- Email Marketing, etc.
(Remaining digital marketing techniques are explained in the Advanced Digital Marketing which you are gonna see in the later posts…)
- The prerequisite for Digital Marketing is setting up your office online, i.e., Website – which is explained here…
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On-Page Optimization:
It refers to all the measures that can be taken directly within the website in order to improve its position in the search ranking.
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Internal SEO:
Search Engine Optimization in the Website itself is internal SEO, also known as On-Page optimization.
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External SEO:
Further increase your web presence on the internet, with ways such as – directory submission, social bookmarking (by using sites like Reddit, Digg, StumbleUpon, MetaFilter, Scoop.it, etc.), commenting in blogs, participating in Q&A sites, forums, etc.
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Regularly update your site content
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Search Engine Marketing:
Google AdWords / Pay Per Click (PPC)
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Social Media Marketing:
Market your site on social media platforms such as – Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, Youtube, etc.
