Digital Marketing is a combination of all the following elements:
- Search Engine Optimization (SEO)
- Search Engine Marketing/Pay Per Click (SEM/PPC)
- Social Media Marketing
- Content Marketing
- Email Marketing, etc.
(Remaining digital marketing techniques are explained in the Advanced Digital Marketing which you are gonna see in the later posts...)
It refers to all the measures that can be taken directly within the website in order to improve its position in the search ranking.
Search Engine Optimization in the Website itself is internal SEO, also known as On-Page optimization.
Further increase your web presence on the internet, with ways such as - directory submission, social bookmarking (by using sites like Reddit, Digg, StumbleUpon, MetaFilter, Scoop.it, etc.), commenting in blogs, participating in Q&A sites, forums, etc.
Regularly update your site content
Search Engine Marketing:
Google AdWords / Pay Per Click (PPC)
Social Media Marketing:
Market your site on social media platforms such as - Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, Youtube, etc.