Clearly the changing and developing technology in the world, increased active social media users, increased active mobile users shows the need for traditional marketing to opt out for digital marketing before it is late...
However, whilst I am passionate about digital marketing, I suggest you not to blinker your vision and miss out on any traditional media that your customers and prospects use and what currently works. Instead, it could be that a blended strategy of traditional and digital marketing which can still yield returns for your business.
Greater engagement: With digital marketing you can encourage your prospects, clients and followers to take action - visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market. So it doesn’t take long for good publicity to enhance the prospects of your business.
Reduced cost: Your business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine, etc.
Far greater exposure: Your business can be seen anywhere in the world from one marketing campaign, the cost to do this using traditional methods would be considerable. Plus once you have optimized the keyword search content in your website you should see a long-term return on your investment and will be fairly low cost to maintain your ranking.
Simple to measure: Unlike traditional methods you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results. For measuring traffic to your site you can use Google Analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from your emails.
Real time results: You don’t have to actually wait weeks for a boost to your business like you would have to be waiting for a fax or form to be returned. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.